Targeted marketing solutions for bankruptcy, sub-prime, and database customers.
Bankruptcy marketing expertise
Target motivated buyers when they’re ready to act.
Bankruptcy marketing is one of the most powerful tools for dealerships looking to generate steady leads and drive vehicle sales. Vista Direct Marketing has over two decades of experience creating high-performing campaigns that connect dealerships with active and recently discharged bankruptcy filers—right when they’re ready to purchase.
Unlike digital ads or phone outreach, direct mail is the only legally required form of communication in the bankruptcy process. That means your message is not just more likely to be seen—it’s often the only thing being seen. With our proven strategies, you can stay in front of high-intent buyers at exactly the right moment.
Our BK Services feature
Daily data pulls to target open and discharged filings
We access and update bankruptcy data daily to ensure your campaigns reach people who are currently filing (open Chapter 7 and 13) or recently discharged. This allows us to deliver timely offers and stay in front of buyers as their financial situation changes and they become ready to purchase.
Personalized creative with variable data
No two buyers are the same, which is why we never use generic mailers. We use variable data printing to personalize each piece with names, offers, and even vehicle recommendations—making your message feel tailored and relevant. This level of personalization significantly increases engagement and response.
Consistent outreach to maximize response (weekly or monthly mailers)
Our most effective campaigns mail weekly to open filers and monthly to discharges. Consistency is key—approximately 20% of Chapter 7 buyers purchase during their open filing, while the remaining 80% do so after discharge. By staying in their mailbox throughout this cycle, you ensure you're top of mind when they’re ready to buy.
Handwritten campaigns proven to outperform standard mail
In competitive BK markets, handwritten envelopes and sticky notes can double response rates. These campaigns feel more personal and less like advertising, which helps your message stand out in a stack of mail. Our handwritten formats regularly outperform traditional printed mailers in both response and conversion.
Vista campaigns regularly outperform national averages, delivering 1.0–1.9% total response rates and generating consistent showroom traffic and sales.
âś… Interested in learning how bankruptcy marketing can help you sell more vehicles? Request a consultation.
our approach
We Start with the Right Data
Success begins with targeting. We use verified, daily-pulled bankruptcy data and custom filters to reach both open and discharged filers in your specific market. Whether you want to target Chapter 7, Chapter 13, or both—we make sure your message is seen by people actively looking to rebuild their credit and purchase a vehicle.
We Customize Every Campaign
Your dealership isn’t like the one down the street—so your marketing shouldn’t be either. We work with you to understand your sales goals, market dynamics, and inventory, then develop a custom campaign using creative that reflects your brand and speaks directly to the BK buyer. Nothing we do is off-the-shelf.
We Mail with Consistency and Precision
Bankruptcy marketing only works when it’s done consistently. We build weekly and monthly mail schedules that align with your team’s sales cycle and follow-up process. This sustained presence ensures you’re not just seen once—but remembered when it’s time to buy.
We Monitor, Measure, and Adjust
Once the campaign launches, our work doesn’t stop. We track every call, monitor performance, and adjust creative or targeting as needed. If something isn’t working, we take action—whether that means reworking the offer or changing the message mid-campaign. Your results are our priority.
How you will benefit
01
Consistent, High-Intent Leads
Bankruptcy marketing gives your dealership a reliable stream of qualified leads—buyers who need a vehicle and are actively rebuilding credit. Unlike general ads that cast a wide net, BK campaigns focus on a niche audience that’s proven to convert. With weekly or monthly mailers, you’ll keep your pipeline full of ready-to-act prospects.
02
Lower Cost Per Sale
Our campaigns are designed to deliver real ROI. With response rates that regularly outperform national averages and conversion rates that translate directly into sold units, Vista campaigns consistently generate vehicle sales at a lower cost per acquisition—often between $416 and $500 per vehicle. That’s significantly more efficient than most digital, radio, or third-party lead services.
03
Stand Out in a Crowded Market
Most dealerships overlook or poorly execute bankruptcy marketing. That’s your opportunity. By using handwritten mailers, personalized offers, and consistent outreach, you’ll stand out from competitors and reach buyers others can’t. You’re not just another mailer—you’re the dealership that understands their situation and provides a real solution.
Frequently Asked Questions
What types of dealerships do you work with?
We specialize in working with automotive dealerships of all sizes, focusing on those targeting bankruptcy filers, sub-prime credit customers, and existing dealer databases.How does your data-driven approach work?
Our approach combines precise data segmentation with creative strategies to ensure that your mail pieces reach the right customers at the right time, maximizing response rates.What is the typical turnaround time for a campaign?
Turnaround times can vary based on the complexity of the campaign, but we typically deliver results within a few weeks from the initial consultation to fulfillment.Can you track the performance of the mailers?
Yes! We provide detailed performance tracking for all campaigns, allowing you to measure response rates and conversions effectively.What is the minimum order quantity?
We offer flexible solutions tailored to your needs, with no strict minimum order quantity, making it easy for dealerships of all sizes to get started.
