Targeted marketing solutions for bankruptcy, sub-prime, and database customers.
Sub-prime & database campaigns include
- Beacon score and credit data segmentation
- Dealer database buy-back and retention mailers
- Handwritten envelopes and personalized offers
- Flexible creative that can adapt to market changes
- Detailed tracking and performance reporting

With Vista, you’ll have a dedicated partner focused on helping you maximize every opportunity—without guesswork or generic templates.
Expand your reach with campaigns that drive consistent leads.
Sub-prime credit customers and your own dealership database represent powerful opportunities for growth. Vista Direct Marketing helps you reach these audiences with targeted, high-response direct mail campaigns that generate qualified calls and appointments.
Whether you’re marketing to credit-challenged buyers or re-engaging past customers, our solutions combine precise data targeting and compelling creative to drive results you can measure. From buy-back offers and conquest campaigns to sub-prime credit score targeting, we’ll design a custom strategy to fit your goals.
Target Non-BK Buyers With Buying Power
Not all credit-challenged buyers are bankruptcy filers. Sub-prime campaigns allow you to reach an often-overlooked group of buyers with steady income, stable credit profiles (540–690 score), and a real need for reliable transportation. These are motivated customers ready to say yes—if the offer feels personalized and timely.
Leverage Buyer Data Intelligently
We use advanced data filters to reach buyers with specific credit scores, income thresholds, and auto finance timelines. Whether you're going after a 540–690 Beacon score segment or targeting customers 36 months past their last auto loan, our precision targeting delivers quality leads without wasted spend.
Re-Engage Past Customers
Your database is one of your most valuable assets. We help you reconnect with previous buyers through buy-back, service reminder, or loyalty campaigns. These warm leads are more likely to respond—and more likely to return to a dealership they already know.
Stand Out with Handwritten Campaigns
In both sub-prime and database campaigns, a handwritten envelope or note dramatically improves open rates. These campaigns feel personal, cut through mailbox clutter, and help your dealership stand out in a way digital ads and generic postcards never could.
Direct mail remains one of the most effective ways to reach buyers who are ready to act. From bankruptcy filers who rely on mail to sub-prime customers rebuilding credit, mail consistently outperforms many digital-only tactics.
our approach
strategy & targeting
Sub-prime and database marketing isn’t one-size-fits-all. We work with your dealership to identify your best opportunities—whether it’s reaching mid-credit buyers who’ve been turned away elsewhere, or reactivating former customers already familiar with your brand. Every campaign starts with a clear plan that aligns with your sales goals and market dynamics.
data & creative
Our campaigns use real credit data (Beacon score, income, past loan history) to ensure you’re reaching buyers who qualify and are actively in-market. We also help you segment your existing database for loyalty or buy-back outreach. Each campaign is paired with custom creative that includes variable data, personalized offers, and branding that fits your dealership’s message.
production & delivery
Whether you’re sending a high-volume conquest campaign or a VIP letter to former customers, we handle all printing, personalization, and mailing in-house. Handwritten formats, embossed cards, and live stamps give your message an edge in the mailbox and increase open and response rates.
reporting & optimization
From the first call to the final deal, you’ll know what’s working. Every campaign includes call tracking and response data so you can measure true ROI. We continually analyze performance and offer recommendations to adjust targeting or creative based on real results—not assumptions.
How you will benefit
01
Tap Into a Larger Pool of Ready Buyers
Sub-prime credit customers and your existing database are often overlooked—but they’re some of the most motivated buyers on the market. With our targeted approach, you’ll connect with people who are actively seeking financing or ready for a trade-in, giving your sales team more real opportunities and fewer cold leads.
02
Increase Sales Without Increasing Ad Spend
Traditional advertising can be costly and inconsistent. Our direct mail campaigns help you stretch your budget further by delivering focused messages to high-potential segments. Instead of paying for broad impressions, you’ll invest in leads that convert—keeping your cost per sale low and your margins healthy.
03
Strengthen Loyalty and Repeat Business
Re-engaging your own customers builds stronger relationships and drives more return visits. Database campaigns remind past buyers that you're still here, still offering value, and still ready to work with them. This keeps your dealership top of mind when it’s time for their next vehicle or referral.
Frequently Asked Questions
What types of dealerships do you work with?
We specialize in working with automotive dealerships of all sizes, focusing on those targeting bankruptcy filers, sub-prime credit customers, and existing dealer databases.How does your data-driven approach work?
Our approach combines precise data segmentation with creative strategies to ensure that your mail pieces reach the right customers at the right time, maximizing response rates.What is the typical turnaround time for a campaign?
Turnaround times can vary based on the complexity of the campaign, but we typically deliver results within a few weeks from the initial consultation to fulfillment.Can you track the performance of the mailers?
Yes! We provide detailed performance tracking for all campaigns, allowing you to measure response rates and conversions effectively.What is the minimum order quantity?
We offer flexible solutions tailored to your needs, with no strict minimum order quantity, making it easy for dealerships of all sizes to get started.
